Targeting Customer Communications

Ensuring your communications go only to those customers most likely to be interested in them has several benefits.

  • you are less likely to make your customers feel overwhelmed with your information
  • customers are more likely to read what they do receive from you
  • customers are more likely to feel that you are “ideal” for them, and that you have their unique needs in mind
  • customers are more likely to buy from you than from your competitors

Bonsai ERP ™ draws together as much information about your customers as possible, and can make it accessible to you in the ways that most benefit your business. A small number of the many possibilities include:

A New Accessory

You now offer a new accessory to a product you have stocked for some time. But the accessory is only suitable for use within Australia. Furthermore those who have purchased the product during the last 6 months are unlikely to be interested in any accessories, as they haven’t been using the product long enough.

You put together a message about the accessory, explaining its benefits.

You tell Bonsai ERP ™ to send the message only to customers who purchased the product more than six months ago, and who quoted an Australian shipping address. Bonsai ERP ™ automatically works out who these customers are, and sends the message to all those who have not stated they do not wish to receive such messages.

Such messages are typically sent by email, however Bonsai ERP ™ could send faxes or print letters ready for mailing, should that be more appropriate for your business or for the customer.

Rewarding Loyalty

As a special thank you to your best customers, you decide to have a special promotion available only to those customers who have purchased more than $2000 worth of goods during the last twelve months.

You put together a message describing this special promotion, and instruct Bonsai ERP ™ to send it only to those customers that are eligible. Bonsai ERP ™ automatically works out who these customers are, and sends the message to all those who have not stated they do not wish to receive such messages.

Such messages are typically sent by email, however Bonsai ERP ™ could send faxes or print letters ready for mailing, should that be more appropriate for your business or for the customer.

You also tell Bonsai ERP ™ about the details of the promotion. When an order arrives from an eligible customer, Bonsai ERP ™ automatically notices the customer is eligible, and applies the promotion to their order.